Implementing a board game simulation in a marketing course : an assessment based on "real world" measures
Howard Forman
| Year of publication: |
2012
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|---|---|
| Authors: | Forman, Howard |
| Published in: |
Journal of the Academy of Business Education : JABE. - Philadelphia, Pa : ABE, ISSN 1528-0721, ZDB-ID 25011777. - Vol. 13.2012, 2, p. 41-54
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| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117522