Implementing a pre-launch named patient programme : evidence of increased market share

Andree K. Bates

Year of publication:	2008
Authors:	Bates, Andree K.
Published in:	Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 8.2008, 4, p. 319-324
Subject:	Markteintritt \| Market entry \| Innovation \| Marktanteil \| Market share \| Return on Investment \| Return on investment \| Pharmaindustrie \| Pharmaceutical industry

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