Implementing a ticket sales force in college athletics : a decade of challenges
Year of publication: |
2011
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Authors: | Bouchet, Adrien ; Ballouli, Khalid ; Bennett, Gregg |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 20.2011, 2, p. 84-92
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Subject: | Hochschule | Higher education institution | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | USA | United States |
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