Implementing an intended brand personality: a dyadic perspective
| Year of publication: |
2012
|
|---|---|
| Authors: | Malär, Lucia ; Nyffenegger, Bettina ; Krohmer, Harley ; Hoyer, Wayne D. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 5, p. 728-745
|