Implementing an open innovation strategy: lessons from Napoleon

Purpose – The purpose of this paper is to offer learning from NetFlix's open innovation strategy to other firms considering implementing open innovation. Design/methodology/approach – This viewpoint looks at the case study of NetFlix. Findings – The paper finds four generalizeable aspects of NetFlix’ open innovation strategy that may be useful to other firms considering implementing open innovation. Originality/value – This is a strategy implementation piece and is an original work based on a current case study.