Implementing change management successfully - reinventing an innovative corporation : the Bayer case
Alexander Moscho, Lydia Bals, Matthias Kämper, and Stefan Neuwirth
| Year of publication: |
2010
|
|---|---|
| Authors: | Moscho, Alexander ; Bals, Lydia ; Kämper, Matthias ; Neuwirth, Stefan |
| Published in: |
Innovation and international corporate growth. - Berlin : Springer, ISBN 3-642-10822-9. - 2010, p. 175-190
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Forschungskosten | Research expenditure | Organisatorischer Wandel | Organizational change | Unternehmenskultur | Corporate culture | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003973391