Implementing competitive strategies : the role of responsive and proactive market orientations
Ranjit Voola; Aron O'Cass
| Year of publication: |
2010
|
|---|---|
| Authors: | Voola, Ranjit ; O'Cass, Aron |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 1/2, p. 245-266
|
| Subject: | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Produktmanagement | Product management | Unternehmenserfolg | Firm performance | Schätzung | Estimation | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003949217