Implementing CRM : from technology to knowledge
David Finnegan; Leslie P. Willcocks
| Year of publication: |
c2007
|
|---|---|
| Authors: | Finnegan, David Jesse ; Willcocks, Leslie |
| Publisher: |
Chichester [u.a.] : John Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Kundenmanagement | Implementation | Computerunterstütztes Verfahren | Organisationsentwicklung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIII, 327 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0705 |
| ISBN: | 978-0-470-06526-6 ; 0-470-06526-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003399139