Implementing enterprise metaverse as a means of enhancing growth hacking performance : will adopting the metaverse be a success in organizations?
Aman Kumar, Amit Shankar, Abhishek Behl, Vijay Pereira, Payal Kapoor, Armando Papa
| Year of publication: |
2025
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|---|---|
| Authors: | Kumar, Aman ; Shankar, Amit ; Behl, Abhishek ; Pereira, Vijay ; Kapoor, Payal ; Papa, Armando |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 188.2025, Art.-No. 115079, p. 1-18
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| Subject: | Absorptive capacity | Enterprise metaverse | Institutional theory | Metaverse | Technology-organisation-environment framework |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015159404