Implementing market orientation in charities : a necessity for survival
Paul Chad
| Year of publication: |
2013
|
|---|---|
| Authors: | Chad, Paul |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 3, p. 303-322
|
| Subject: | market orientation | charity | social entrepreneurship | non-profit | not-for-profit | Nonprofit-Organisation | Nonprofit organization | Sozialwirtschaft | Social economy | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing | Gemeinnützige Organisation | Charitable organization | Wohltätigkeit | Charity | Fundraising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790652