Implementing "marketing me" : a simulation enhanced variant for a student self-marketing exercise
Andrew Flostrand, Jason Y. C. Ho, and Robert E. Krider
| Year of publication: |
August 2016
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|---|---|
| Authors: | Flostrand, Andrew ; Ho, Jason Y. C. ; Krider, Robert E. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 38.2016, 2, p. 83-89
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| Subject: | introductory marketing | simulation | self-branding | self-marketing | teaching | job and career | career planning | professional networking | business core courses | Karriereplanung | Career development | Simulation | Erwerbsverlauf | Occupational attainment | Studierende | Students | Betriebswirtschaftsstudium | Graduate business education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475316643567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537303