Implementing neural networks for decision support in direct marketing
| Year of publication: |
2004
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|---|---|
| Authors: | Cui, Geng ; Wong, Man Leung |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 46.2004, 2, p. 235-254
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