Implementing profitability through a customer lifetime value management framework
V. Kumar, R. Venkatesan and D. Beckmann
| Year of publication: |
2009
|
|---|---|
| Authors: | Kumar, V. ; Venkatesan, Rajkumar ; Beckmann, D. |
| Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - 2009, 2, p. 32-43
|
| Subject: | Kundenwert | Customer value | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003902477