Implementing profitability through a customer lifetime value management framework
V. Kumar, R. Venkatesan and D. Beckmann
| Year of publication: |
2009
|
|---|---|
| Authors: | Kumar, V. ; Venkatesan, Rajkumar ; Beckmann, D. |
| Published in: |
GfK marketing intelligence review. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727X. - 2009, 2, p. 32-43
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Zsfassung in engl. Sprache |
| Source: |
Persistent link: https://www.econbiz.de/10009893800