Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi- Experiments in the United States and Spain
| Year of publication: |
2000
|
|---|---|
| Authors: | Simester, Duncan L. ; Hauser, John R. ; Wernerfelt, Birger ; Rust, Roland T. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 1, p. 102-112
|