Implementing strategic changes to generative sustainable competitive advantage
Year of publication: |
2014
|
---|---|
Authors: | Llop, Rubén ; García-Arrizabalaga, Iñaki |
Published in: |
Field guide to case study research in business-to-business marketing and purchasing. - Bingley [u.a.] : Emerald, ISBN 1-78441-079-9. - 2014, p. 191-210
|
Subject: | Organisatorischer Wandel | Organizational change | Krisenmanagement | Crisis management | Strategisches Management | Strategic management | Wettbewerbsvorteil | Competitive advantage | Aktionsforschung | Action research | 1996-2007 |
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