Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Christian Homburg, Jan Wieseke & Torsten Bornemann
| Year of publication: |
2009
|
|---|---|
| Authors: | Homburg, Christian ; Wieseke, Jan ; Bornemann, Torsten |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 4, p. 64-81
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Zahlungsbereitschaftsanalyse | Willingness to pay | Verkaufspersonal | Salespeople | Wissenstransfer | Knowledge transfer | Wahrnehmung | Perception | Sozialpsychologie | Social psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860862