Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge
| Year of publication: |
2009
|
|---|---|
| Authors: | Homburg, Christian ; Wieseke, Jan ; Bornemann, Torsten |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 4, p. 64-81
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