Implementing the Pareto/NBD model : a user-friendly approach
Albert C. Bemmaor; Nicolas Glady; Daniel Hoppe
| Year of publication: |
2012
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|---|---|
| Authors: | Bemmaor, Albert C. ; Glady, Nicolas ; Hoppe, Daniel |
| Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 39-49
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| Subject: | Kundenanalyse | Customer analysis | Konzentrationsmaß | Concentration measurement | Finanzmathematik | Mathematical finance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009621131