Implications of mass customization for operations management: An exploratory survey
| Year of publication: |
1999
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|---|---|
| Authors: | Ahlström, Pär ; Westbrook, Roy |
| Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 7624499. - Vol. 19.1999, 3-4, p. 262-274
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