Implications of selective processing for marketing managers
Steven S. Posavac; Gavan J. Fitzsimons; Frank R. Kardes; David M. Sanbonmatsu
| Year of publication: |
2005
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| Authors: | Posavac, Steven S. ; Fitzsimons, Gavan J. ; Kardes, Frank R. ; Sanbonmatsu, David M. |
| Published in: |
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]. - Mahwah, NJ [u.a.] : Erlbaum, ISBN 0-8058-5520-3. - 2005, p. 37-51
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