Implications of the product quality differentiation on the platform's distribution contracts
Year of publication: |
2023
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Authors: | Hou, Pengwen ; Zheng, Ziyan ; Li, Bo |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 70.2023, 11, p. 3826-3835
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Subject: | Distribution contracts | network effects | online platform | product quality differentiation | Produktqualität | Product quality | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Theorie | Theory | Produktdifferenzierung | Product differentiation | Online-Handel | Online retailing |
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