Implications of the revised definition of marketing : from exchange to value creation
Jagdish N. Sheth and Can Uslay
| Year of publication: |
2007
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|---|---|
| Authors: | Sheth, Jagdish N. ; Uslay, Can |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 26.2007, 2, p. 302-307
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| Subject: | Marketing | Definition | Beziehungsmarketing | Relationship marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003673040