Implications of unobservable promotion on distribution channel strategies in a retail platform
Bin Dai, Yuwen Du, Qingbei Yang, Xia Xie
| Year of publication: |
2024
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|---|---|
| Authors: | Dai, Bin ; Du, Yuwen ; Xie, Xia |
| Published in: |
Transportation research : an international journal. - Oxford : Pergamon, Elsevier Science, ZDB-ID 2013782-5. - Vol. 185.2024, Art.-No. 103502, p. 1-21
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| Subject: | Agency selling | Distribution channel strategies | Platform promotion | Unobservable promotion action | Voluntary promotion | Vertriebsweg | Distribution channel | Verkaufsförderung | Sales promotion | Digitale Plattform | Digital platform | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2024.103502 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078393