Implicit consumer preferences and their influence on product choice
| Year of publication: |
2006
|
|---|---|
| Authors: | Friese, Malte ; Wänke, Michaela ; Plessner, Henning |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 23.2006, 9, p. 727-740
|