Implicit contracts and price stickiness : evidence from customer-level scanner data

Benjamin Verhelst; Dirk Van Den Poel

Year of publication:	2012
Authors:	Verhelst, Benjamin ; Van den Poel, Dirk
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject:	Beziehungsmarketing \| Relationship marketing \| Preisrigidität \| Price stickiness \| Implizite Kontrakte \| Implicit contracts \| Einzelhandel \| Retail trade \| Nachfrage \| Demand \| Marktsegmentierung \| Market segmentation \| Clusteranalyse \| Cluster analysis

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