IMPORT DEMANDS FOR U.S. FRESH GRAPEFRUIT: EFFECT OF U.S. PROMOTION PROGRAMS AND TRADE POLICIES OF IMPORTING NATIONS

This study estimates import demands for U.S. fresh grapefruit in Japan, France, Canada, and the Netherlands. Historically, these nations have imported about 90 percent of U.S. grapefruit exports. Four import demand functions were specified and estimated by joint generalized least squares based on the sample period 1969I to 1988IV. Results show that U.S. FOB price, per capita income of importing countries, exchange rates, price of substitutes, U.S. grapefruit promotion programs, and removal of trade restrictions have had an important effect on U.S. fresh grapefruit exports. Analyses suggest that U.S. producers can effectively promote fresh grapefruit in foreign markets, and that trade concessions have an important influence on grapefruit exports.