IMPORTANCE OF BUSINESS PLANNING IN AN ENVIRONMENT LACKING ECONOMIC PREDICTABILITY

The importance of business planning in an environment that lacks economic predictability is enhanced because it increases the ability of firms to be proactive. It is however necessary to accept the fundamental assumption that planning activity is conducted in a turbulent environment, where unpredictable events occur frequently. Planning is possible even when changes are common and difficult to predict, by adopting a flexible model to address all significant aspects.