Importance of wellness quality criteria and positioning of wellness cooperation brands
Year of publication: |
2011
|
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Authors: | Bertsch, Gerhard ; Schobersberger, Wolfgang ; Blank, Cornelia ; Ostermann, Herwig |
Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 2.2011, 3, p. 194-208
|
Subject: | Gesundheitstourismus | Health tourism | Qualitätsmanagement | Quality management | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Kundenzufriedenheit | Customer satisfaction | Clusteranalyse | Cluster analysis | Österreich | Austria |
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