Importance-performance analysis with benefit segmentation of spa goers
Year of publication: |
2010
|
---|---|
Authors: | Koh, Suna ; Yoo, Joanne-eun ; Bogers, Carl A. |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 22.2010, 5, p. 718-735
|
Subject: | Hotellerie | Hotel industry | Fitness-Wirtschaft | Fitness industry | Dienstleistungsmarketing | Services marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | USA | United States |
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