The Importance of Stakeholders and Policy Influence Enhancing the Innovation in Nature Based Tourism Services Greece, Austria, Finland and Romania Case Studies

This paper aims to illustrate in the context of the challenges of the Europeanization process what kind of co-operation models there exist between nature-based tourism companies and the critical stakeholder groups effecting the business activities and social sustainability of the companies. The following topics are part of our current research: which are the cooperation strategy; which are the management models applied in countries with competitive market and strong innovation policy; which are the costs of implementing innovation policies for co-operation strategies enhancing the innovation in nature based tourism services; which barriers avoid the entrepreneurship development and how innovative can be the firm management. We intend to analyze the importance of stakeholders and policy influence enhancing the innovation in nature based tourism service, in Greece, Austria, Finland and Romania case studies. The research will continue with a comparison between these cases, including the perspective of supporting entrepreneurship and regional competitiveness in Romania.