Impressionable or immune? : examining the influence of marquee sellers in B2B secondary market platforms for it products
Year of publication: |
2023
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Authors: | Alhauli, Abdullah ; Elmaghraby, Wedad ; Gopal, Anandasivam |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 34.2023, 2, p. 570-589
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Subject: | durable goods | auctions | secondary markets | involvement | mobile phones | multihoming | reference prices | two-sided platforms | Dauerhafte Konsumgüter | Durable goods | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Netzwerkökonomik | Network economics | Mobilkommunikation | Mobile communications | Preismanagement | Pricing strategy | Auktionstheorie | Auction theory | B-to-B-Marketing | Business-to-business marketing | Auktion | Auction | Preis | Price |
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