Improve communication quality by understanding customer switching behavior in China's telecom sector

Salman Awan, Yanxia Cheng

Year of publication:	October-December 2017
Authors:	Awan, Salman ; Cheng, Yanxia
Published in:	Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2017, 4, p. 158-171
Subject:	Customer Switching Behavior \| Telecom Customer Loyalty and Relationship Marketing Communication \| Newsletters \| Situational \| Influential and Reactional Triggers \| Switching Determinants \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| China \| Telekommunikationssektor \| Telecommunications industry \| Telekommunikation \| Telecommunications \| Dienstleistungsqualität \| Service quality

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