Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity

Philippe Baecke; Dirk Van Den Poel

Year of publication:	2012
Authors:	Baecke, Philippe ; Van den Poel, Dirk
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject:	Beziehungsmarketing \| Relationship marketing \| Kundengewinnung \| Customer acquisition \| Kundenanalyse \| Customer analysis \| Räumliche Interaktion \| Spatial interaction \| Autokorrelation \| Autocorrelation \| Kfz-Industrie \| Automotive industry \| Japan

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