Improving customer retention in financial services using kinship network information

Dries F. Benoit; Dirk Van Den Poel

Year of publication:	2012
Authors:	Benoit, Dries F. ; Van den Poel, Dirk
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject:	Beziehungsmarketing \| Relationship marketing \| Soziales Netzwerk \| Social network \| Prognoseverfahren \| Forecasting model \| Entscheidungsbaum \| Decision tree \| Finanzdienstleistung \| Financial services

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