Improving the effectiveness and credibility of corporate social responsibility messaging : an Austrian model identifies influential CSR content and communication channels
Verena Gruber, Magdalena Kaliauer, Bodo B. Schlegelmilch
| Year of publication: |
December 2017
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|---|---|
| Authors: | Gruber, Verena ; Kaliauer, Magdalena ; Schlegelmilch, Bodo B. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 4, p. 397-409
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |