Improving effectiveness of public service advertisements to prevent texting and driving of American youth
| Year of publication: |
2018
|
|---|---|
| Authors: | Henley, Walter H. ; Ranganathan, Sampath Kumar ; Gurtu, Amulya |
| Published in: |
International Journal of Nonprofit and Voluntary Sector Marketing. - Wiley, ISSN 1465-4520, ZDB-ID 2093810-X. - Vol. 23.2018, 4 (07.08.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1626 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012084337