Improving intuition in product development decisions
Jeffrey Hartley
| Year of publication: |
2009
|
|---|---|
| Authors: | Hartley, Jeffrey |
| Published in: |
Product research : the art and science behind successful product launches. - Dordrecht : Springer, ISBN 978-90-481-2859-4. - 2009, p. 3-16
|
| Subject: | General Motors Corporation | Produktentwicklung | New product development | Produktgestaltung | Product design | Marktforschung | Market research | Entscheidung | Decision | Intuition | Kfz-Industrie | Automotive industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977208