Improving local implementation of an MNC's global CSR strategy : the importance of stakeholders
Year of publication: |
2017
|
---|---|
Authors: | Woerkom, Philip M. van ; Zeijl-Rozema, Annemarie van |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 9.2017, 3, p. 247-265
|
Subject: | corporate social responsibility | CSR strategy | stakeholders | slience | credibility | legitimacy | multinational corporations | MNCs | business environment | global approach | improving local implementation | value creation | self-assessment | Multinationales Unternehmen | Transnational corporation | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Betriebliche Wertschöpfung | Value creation | Betriebliches Umfeld | Business environment | Strategisches Management | Strategic management |
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