Improving marketing efficiency through the implementation of advanced forecasting methods : a short-term appproach
Egon Smeral & Michael Wüger
| Year of publication: |
2006
|
|---|---|
| Authors: | Smeral, Egon ; Wüger, Michael |
| Published in: |
Marketing efficiency in tourism : coping with volatile demand. - Berlin : Schmidt, ISBN 3-503-09724-4. - 2006, p. 183-192
|
| Subject: | Urlaubsverhalten | Holiday behaviour | Marktforschung | Market research | Prognoseverfahren | Forecasting model | Tourismusmarketing | Tourism marketing | Multivariate Analyse | Multivariate analysis | Österreich | Austria | ARMA-Modell | ARMA model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003396427