Improving measurement of market orientation : an attitude activity based approach
Søren Bisp ; Hanne Harmsen ; Klaus G. Grunert
| Year of publication: |
1995
|
|---|---|
| Authors: | Bisp, Søren ; Harmsen, Hanne ; Grunert, Klaus G. |
| Publisher: |
Aarhus : Aarhus School of Business |
| Extent: | 15 Bl. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004356397