Improving multilevel marketing firm performance through network externality and digital technology support
Thamrin Selamet, Tirta Nugraha Mursitama, Asnan Furinto and Pantri Heriyati
| Year of publication: |
2024
|
|---|---|
| Authors: | Selamet, Thamrin ; Mursitama, Tirta Nugraha ; Furinto, Asnan ; Heriyati, Pantri |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 20.2024, 2, p. 216-228
|
| Subject: | digital adoption | MLM | multilevel marketing | network externality | network marketing | technology turbulence | Netzwerkökonomik | Network economics | Unternehmensnetzwerk | Business network | Innovationsdiffusion | Innovation diffusion | Soziales Netzwerk | Social network | Digitalisierung | Digitization | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2024.137922 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065528