Improving new product development performance by risk management
Mehran Salavati, Milad Tuyserkani, Seyyede Anahita Mousavi, Nafiseh Falahi and Farshid Abdi (Faculty of Industrial Engineering, Islamic Azad University, Tehran, Iran)
| Year of publication: |
2016
|
|---|---|
| Authors: | Salavati, Mehran ; Tuyserkani, Milad ; Mousavi, Seyyede Anahita ; Falahi, Nafiseh ; Abdi, Farshid |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 3, p. 418-425
|
| Subject: | Risk management | Commercialization risk | Marketing risk | NPD performance | Organizational risk | Technological risk | Risikomanagement | Produktentwicklung | New product development | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-04-2013-0090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011524035