Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Lan Luo & Olivier Toubia
| Year of publication: |
2015
|
|---|---|
| Authors: | Luo, Lan ; Toubia, Olivier |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 5, p. 100-114
|
| Subject: | idea generation | online idea generation platforms | consumer knowledge | stimulus ideas | problem decomposition | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Wissen | Knowledge | Innovationsmanagement | Innovation management | Online-Handel | Online retailing | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011372418