Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services

Grant Alexander Wilson, Jason Perepelkin, and David Di Zhang

Year of publication:	2022
Authors:	Wilson, Grant Alexander ; Perepelkin, Jason ; Zhang, David Di
Published in:	Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 39.2022, 3, p. 280-296
Subject:	Expanded pharmacy service \| financial performance \| market orientation \| professional performance \| retail pharmacy \| Pharmahandel \| Pharmaceutical distributors \| Marketingmanagement \| Marketing management \| Unternehmenserfolg \| Firm performance \| Pharmaindustrie \| Pharmaceutical industry \| Arzneimittel \| Pharmaceuticals \| Performance-Messung \| Performance measurement

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