Improving predictive power of conjoint analysis by constrained parameter estimation
V. Srinivasan, Arun K. Jain and Naresh K. Malhotra
| Year of publication: |
2007
|
|---|---|
| Authors: | Srinivasan, V. ; Jain, Arun K. ; Malhotra, Naresh K. |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 505-513
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541605