Improving prelaunch diffusion forecasts : using synthetic networks as simulated priors
Michael Trusov, William Rand, and Yogesh V. Joshi
| Year of publication: |
2013
|
|---|---|
| Authors: | Trusov, Michael ; Rand, William ; Joshi, Yogesh V. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 6, p. 675-690
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| Subject: | agent-based models | complex systems | Bayesian inference | consumer networks | diffusion | prelaunch forecasts | Agentenbasierte Modellierung | Agent-based modeling | Prognoseverfahren | Forecasting model | Simulation | Theorie | Theory | Bayes-Statistik | Innovationsdiffusion | Innovation diffusion | Netzwerk | Network | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233193