Improving referral management by quantifying market mavens' word of mouth value
Gianfranco Walsh; Ralf Elsner
| Year of publication: |
2012
|
|---|---|
| Authors: | Walsh, Gianfranco ; Elsner, Ralf |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 30.2012, 1, p. 74-81
|
| Subject: | Virales Marketing | Viral marketing | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Distanzhandel | Distance selling | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009490711