Improving relevance in B2B research : analysis and recommendations
Ross Brennan and Nektarios Tzempelikos and Jonathan Wilson
| Year of publication: |
2014
|
|---|---|
| Authors: | Brennan, Ross ; Tzempelikos, Nektarios ; Wilson, Jonathan |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 7/8, p. 601-609
|
| Subject: | Business-to-business marketing | Market research | Managerial relevance | B-to-B-Marketing | Marktforschung | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010422023