Improving revenue management : a real option approach
Wai-Ki Ching, Xun Li, Tak Kuen Siu, and Zhenyu Wu
| Year of publication: |
2010
|
|---|---|
| Authors: | Ching, Wai Ki ; Li, Xun ; Siu, Tak Kuen ; Wu, Zhenyu |
| Published in: |
Innovative quick response programs in logistics and supply chain management. - Berlin : Springer, ISBN 978-3-642-04312-3. - 2010, p. 122-139
|
| Subject: | Revenue-Management | Revenue management | Realoptionsansatz | Real options analysis | Risikomanagement | Risk management | Stochastischer Prozess | Stochastic process | Luftverkehr | Air transport |